It’s time that we travel suppliers shift our thinking. We must stop writing off the previous year’s travel industry data as not helpful or unimportant because of the pandemic and how it impacted travel. The proactive and much more useful approach? That last year’s data is precisely what we need…

As the travel industry finds its way back post-pandemic, it has quickly realized the power of travel agencies and B2B channels. With new complexities such as cancellations, vaccine passports, and entry requirements, travellers are relying more heavily on agencies to book their travel. Even before the COVID-19 pandemic, air tickets…